Results Measurement Service

Quantify the Business Value of Every Event

Organizations always struggle with gathering concrete evidence on the impact and business value of events. Certain’s Results Measurement Service (RMS) can assess the impact of an individual conference or event in a comprehensive and persuasive way. More than mere surveys, an evaluation with Certain gives you proof whether your organization got what it paid for with your event – a change in attendees’ behaviors, beliefs, attitudes or intentions. The Results Measurement Service will help organizations develop more powerful, results-driven events with benchmarking and measurement services specifically designed to meet the needs of meetings professionals.

FEATURES AT A GLANCE

• Measure Attendee Knowledge and the True Value of Every Event
• Develop programs that assess specific business goals
• Measurement of 7 Core Values of Attendee Knowledge
• Numerous survey and question options ensure comprehensive results
• Detailed, Graphical Reports Deliver Business Value to all Meeting Stakeholders
• Award-winning Methodology Provided by Certain Implementation Services

SAMPLE RESULTS

Office Supply Company: Sales increased by 10% when 98% of the dealers signed up their first annual purchase agreement at the meeting.

Financial Services Company: 93% were satisfied with the relevance of the executive presentations, and 89% said the meeting was effective in increasing their ability to compete.

Automotive Dealer Meeting: 99% of the dealers stated positive shifts in their attitudes and perceptions with overall investment intentions in the brand up 82%.

DEMONSTRATE BUSINESS VALUE

Organizations need more proof that dollars spent on events produce a better return than other marketing opportunities. Satisfied attendees alone are not enough to justify spending on more and more frequent meetings and events. Certain’s Results Measurement Service demonstrates the business value of a single event or an organization’s entire event program by examining the many facets of a meeting.

• When deployed before and after events, Certain RMS accurately measures trends and changes as a result of the event
• Create custom-tailored questions that reflect an organization’s goals and objectives
• Ensures results focus on business goals as well as attendee satisfaction

COMPREHENSIVE REPORTS

Often in the rush to prepare for the next event, the lessons learned at previous events can be lost or forgotten. Certain’s RMS ensures all event successes and failures are captured and used to improve future meetings.

• Provides detailed insight on every inquiry or question
• Produce graphical and table-based reports that include demographic information on respondents
• Gives anyone and everyone in the organization a rich understanding of the benefits of events

EASY TO DEPLOY

Certain partners with organizations to create carefully-designed, statistically valid reporting systems that examine each event objective. Certain’s RMS experts will guide meeting professionals through every step of the process and provide custom-tailored reports with analysis that assesses whether an event truly achieves its goals.

• Turnkey, made-to-order service provided by the Certain Implementation Group
• Expert guidance ensures the right questions are asked and answered every time
• Analysis of an event’s value are organized and presented in easy-to-understand reports

or call