AIME 2011 CONFERENCE–MELBOURNE– February 14, 2011-

• Certain Events 12 delivers rich event management application for meeting professionals
• Includes Certain Mobile, Certain Email Marketing and Certain Strategic Meetings Management (SMM) to mobilize events, execute world-class email marketing campaigns and consolidate event information and processes across the organization
• Unsurpassed experience for event participants through customized, conditional logic in registration web sites

Today Certain Software launched Certain Events 12, the latest release of Certain Events, the richest event management application for meeting professionals. The new version is a direct result of working one-on-one with Events customers around the world to address the demand for a rich, flexible solution that can handle a variety of events and deliver top business value to everyone in the event ecosystem. Certain’s continued investment in Certain Events demonstrates its commitment to its customers and to the global event management market. Certain Events 12 also connects with Certain Mobile, Certain Email Marketing and Certain Strategic Meetings Management (SMM), a set of complementary solutions to increase the business value of meetings and events.

“As a long-standing customer, Certain has helped us manage numerous Hosted Buyer Programs across several exhibitions globally. We are thrilled to see the company continue to invest in its Events solution to make it more flexible and powerful for our attendees,” said Mandy Torrens at Reed Travel Exhibitions. “The addition of Certain Mobile and Certain SMM is definitely in line with the needs of our events and we are looking forward to utilizing these new capabilities.”

Certain Events 12 provides organizations with a single solution to manage the entire event ecosystem in one central location. From planning and setup to execution and post-event reporting, Certain Events 12 streamlines event management functionality and reduces workload with automated capabilities. The solution enables meeting professionals to manage a variety of details for any event including speakers, exhibitors, continuing education, hosted buyer programs, travel and housing, table allocation and delivers an unsurpassed experience for event participants through customized, conditional logic via registration web sites.

Available this quarter, Certain Events 12 gives meeting professionals the ability to consolidate event information and processes across the organization with the following new capabilities:

• Customized Registration – Certain Events 12 now includes powerful Conditional Logic capabilities, enabling planners to create customized, easy-to-use registration pages with automatic triggers, customized registration paths and made-to-order web pages.
• Simplified Setup and Management – Organizations are now able to create events faster with new features that allow them to copy settings of an existing events and web sites, and create and manage event templates, which reduces time and maximizes efficiency for future event setup.
• Capture Transfer Requirements – Transfer management is streamlined to capture attendees transfer requirements on the registration web site with accommodation information, giving organizations the ability keep better track of all inbound and outbound travel requirements, and making it easier for planners to efficiently manage event travel and housing.
• Streamline Continuing Education and Reporting – Continuing Education is enhanced to easily filter attendees when applying course and ad-hoc credits, making it easier for medical training organizations to manage Grand Rounds. Certain Events 12 also includes an export for the Accreditation Council for Continuing Medical Education’s “Program and Activity Reporting System” (ACCME PARS), making it easier for accredited CME providers to comply with mandatory use of PARS for accreditation and annual reporting. New Continuing Education certificates, transcripts and reports streamline the processing and management of CE Courses.

In addition, Certain Events 12 connects with:

• Certain Mobile, providing attendees instant access to real time event information on smart phones, iPads and tablet computers
• Certain Email Marketing, delivering industry-leading email marketing capabilities to manage email campaigns, target lists, deliver email and analyze results in a powerful, CAN-SPAM compliant solution
• Certain Strategic Meetings Management (SMM), providing meeting professionals and management a consolidated solution to gain visibility of events and meetings across the organization, streamline meeting processes, manage meeting spend and measure meeting results.

“The conditional logic is an amazing new function. It will assist us to build a streamlined site for our delegates to register on—no more having to build two sites with two separate links,” said Jodi Howell of Travelscene American Express. “The ability to create a new database based on an existing one is also a welcome new feature. We can add more information in the transfers tab, which will assist us with giving our VIP transfer company the greatest amount of information possible.”

Visit Certain Software At AIME 2011
Certain will demonstrate its latest technology and introduce Certain Events 12 at AIME 2011, the 19th annual Asia-Pacific incentives and meetings expo taking place February 15-16, 2011 in Melbourne, Australia. Please stop by Certain’s Booth # 617 for a demonstration.

Additionally, Certain will hold a press conference announcing Certain Events 12 on Tuesday February 15th from 4:00-4:30PM in the Media Centre press conference room.

For more information on Certain Events 12, please visit:
www.certain.com/certain12. For more information about Certain Software, including a listing of customers, offerings and recent company news, please visit: www.certain.com.